Answer
If I'm understanding naruto's link correctly, the 「500円分」 here means "worth of 500 yen". From the linked answer:
1日分の食料: a day's worth of food
To put it in context:
会員専用サービス「ピッとGo」をご利用で電子優待券プレゼント!
By using our members-only "beep-and-go" service, you get an electronic complimentary ticket as a present!
免許証情報登録で
By registering your driving license information
ご利用ごとに、何度でも
Every time you use it, any number of times
500円分(の優待券)
(a ticket) worth of 500 yen

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